What does it mean to be an entrepreneur? Is it shuffling from gig-to-gig in an ever evolving free market economy? Is it akin to being an inventor? Is it a mindset, a dream and an idea immersed in your thoughts and you have started to commercialize? Does it begin when you close your first sale…
As a small business owner, Melba manufactures homemade all-natural fruit and vegetable punches and currently sells them to two health stores in her local community. Increased demand for her product has encouraged her to expand her business to ramp up distribution to include a popular supermarket chain. In order to do so, Melba requires capital…
In the world of business, pricing is a very important component of marketing. This is because the pricing of your product can either make or break your business. Learning how to create a competitive product pricing strategy is crucial, especially if the goal of your marketing plan is to increase market share and survive in…
